Change Attire,Change A Culture:Dress For Business

I was recently in a meeting where a comment was made that I looked the part of a CEO. I was wearing a navy suit, white shirt, striped tie and black shoes. What I consider to be appropriate business attire. The meeting took place in San Francisco and I was in the company of people [...]

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Trends In The Age Of Austerity

The current economic recession,  has awakened a desire for many consumers to embrace  a back to basics  lifestyle, as our political leaders continue to prepare the nation for the Age of Austerity, by hypeing dismal economic news and lowering recovery expectations. As corporations around the globe,  wrestle with the implications of a deepening recession and implement their [...]

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Saving Is The New Spending

As an era of pretension gives way to the Age of Austerity,  saving has become the new spending. As the economy tumbles,  unemployment rises and the media is filled with tales of the excesses of the easy credit economy of the recent past,  consumers are becoming as attracted to saving as they once were to spending. Marketers, have [...]

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Retailer Discounts To Continue Through The New Year

Expect retailers to continue deep discounts into the New Year as they attempt to unload inventory on consumers, that have exhibited significant restraint during this holiday season, holding  onto their dollars with a tighter grip than seen in recent years.   This is the time of year, where historically, retailers have unloaded inventory that has collected dust on [...]

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